One guy generated $102,904.52 in revenue from a Shopify store that is 90 days old.
People are making an insane amount of money from their Shopify stores.
Shopify powers 500,000 stores online in 175 countries.
At its peak, it handles $555,716 worth of transactions per minute.
The platform has over 1,800 apps in its App Store.
Shopify users have installed these apps over 7 million times.
In this article, you’ll learn about Best Shopify apps that will boost your conversion rates and ROI (return on investment).
1. Growth Funnel
Driving traffic to Shopify is hard. Really hard.
With competition increasing at a dramatic rate, you need to make most of your visitors.
Web users have short attention spans.
You have less than 8 seconds to make a visitor interested in your product.
GrowthFunnel helps you turn your store’s visitors into customers.
And it doesn’t end there.
GrowthFunnel also turns customers into social fans and advocates of your online store.
The tool personalizes interactions with visitors to your Shopify website by addressing them by their names.
Someone’s name is the sweetest word to them in any language.
When you address people by their names, they’ll be more interested in your product.
GrowthFunnel is a tool you MUST use when selling online.
2. MailChimp for Shopify
MailChimp is one of the most popular email marketing tools for digital marketers.
With this tool, you can add a newsletter sign up to your store’s home page.
MailChimp integrates well with GrowthFunnel.
You can combine these two amazing tools to collect visitors’ emails on your website.
For example, Kate Spade collects your email address.
Then they send a “Thank You” email message.
In their first email to subscribers, Kate Spade offers discounts.
New subscribers enjoy 15% off discounts on their next purchases.
Sending “welcome” or “thank you” emails like this will boost your sales.
MailChimp lets you send emails to customers from your Shopify store.
Install MailChimp for Shopify today.
3. Easy Contact Form
Don’t just display your email address on your site.
A contact form is essential.
Because it’s easier for prospects to reach you on your website.
By just displaying your email address, potential customers will have to open their email clients before they can send you an email message.
During those times of trying to open their emails to contact you, they could visit a competitor.
Having a contact form on your site make things easy for you.
You won’t have to forward emails to yourself. You’ll get an automatic notification whenever someone submits a form on your site.
Easy Contact Form is my favorite app for showing contact forms for Shopify stores.
You can display your contact forms on certain pages.
You also have the option to show forms after visitors have spent a specific time on your site.
Retargeting is a form of advertising that helps you re-engage web users who left your store without buying your product.
If someone visited your store and read about a product, you can use retargeting to engage them again.
Still, don’t understand how retargeting works?
Okay. Let me explain a bit further.
Let’s say you’re sitting on your sofa and sipping coffee at 10:00 am on a Saturday morning.
You visited a Shopify shoe store and found a pair of sneakers you like.
You put them in your online shopping cart. (Or, maybe you didn’t).
Then you got distracted by a sound of a parade passing by.
You got up to see what the parade is about without completing the purchase of those pair of sneakers.
Later in the evening of that Saturday, you were hanging out with friends when you decided to check Facebook.
While scrolling your Facebook Newsfeed, you saw an ad displaying a pair of sneakers.
There were those same sneakers from the store you visited in the morning.
That’s how retargeting works.
RetargetApp lets you re-engage with prospects on Facebook.
You can increase your revenue by over 300% using RetargetApp.
5. Conversio (previously Receiptful)
When someone buys from your store, they get a receipt.
The average open rate for receipt emails is 70.90%.
That is high when you compare it to the average open rate for regular email marketing campaigns, which is 17.19%.
You can use receipt emails to win additional sales and stay connected to customers.
Keep in mind that when someone completes a purchase on your online store, they are committed to your brand. And they are likely to open your receipt email.
Now, you can use your receipt emails to:
- Sell related products
- Offer discounts on future purchases
- Ask for feedback
- Promote your social media accounts
- Ask customers to share their purchase on Facebook
- And much more
Below is a receipt email from Uber.
Uber uses their receipt emails to:
- Ask you to rate your driver
- Get a referral bonus for sharing Uber with friends
- Contact Uber customer service
- Provide feedback
- Include a Google Map to show your route
Conversio (formerly Receiptful) lets you create receipt emails that increase your Customer Lifetime Value.
Conversio offers a 30-day free trial to new customers.
6. Yotpo Reviews
One study found that online reviews influence 90% consumers’ buying decisions.
The presence of reviews on your Shopify store removes doubts prospects may have about your product.
I read reviews before buying any product online.
I want to know what people who bought the product have to say about it.
Online reviews help consumers with product selection.
Reviews in your store have another big benefit:
Search engine optimization (SEO).
Search engines love unique content that receives constant updates.
The reviews consumers write in your store are unique content search engines will index and present their users.
The Yotpo app lets you collect reviews on your Shopify site.
Over 200,000+ Shopify stores use Yotpo.
Yotpo is one of the important apps you should install.
7. Google Shopping
You can sell your products directly to shoppers on Google.
The good news is that Shopify syncs easily with Google Merchant Center.
It means you can sell all the products on your Shopify store on Google without listing all over again.
The Google Shopping app, developed by Shopify will help you achieve this.
To use this app, you need a Google Merchant Center and Google AdWords accounts.
Google Merchant Center is free. Sign up here.
While it’s free to sign up for Google AdWords, you’ll need funds to advertise on the platform.
With these tools, you can start displaying your product listings directly on Google. You pay each time someone clicks on your product on Google.
With this app, you don’t have to worry about selling your products on Google. The great thing is that it’s free to use.
8. Tidio Live Chat
A live chat app is a must-have tool for your Shopify store.
A live chat option is faster than email.
Seventy-nine percent of customers prefer live chat because it gets their questions answered immediately.
Keeping customers waiting could make them go to competitors. Live chat solves this problem as long as you have a qualified person to respond to customers via live chat.
Live chat can increase online leads by 40%, according to a chat study by Apex Chat.
I highly recommend Tidio Live Chat for Shopify.
Tidio Live Chat integrates your chat with your page within seconds.
You’re always online to communicate with visitors, no matter what kind of device you’re using, e.g. Android, iOS and Windows.
Offering a live chat option to online shoppers will give you a competitive edge over competitors.
9. McAfee SECURE
Trustworthiness is one of those factors that will determine if a visitor will stay in your store.
People tend to trust a website that has a good web design.
Shopify offers lots of great web design templates. So, I don’t expect the design of your site to be a problem.
Another essential feature online shoppers look for online is a trust badge.
McAfee SECURE is the most common trust badge Shopify store owners use.
Web buyers trust stores that use McAfee SECURE.
McAfee SECURE is free to use on Shopify stores that receive less than 500 unique visitors per month.
You’ll have to upgrade to the “Pro” plan if your store receives more than that.
McAfee SECURE scan your site for malware, viruses, and other malicious activities on a regular basis.
10. Plug in SEO
SEO helps your store ranks for keywords that are related to your products.
The more keywords you rank for in search engines, the more traffic your site will receive.
And the more traffic you get, the more sales you make.
Therefore, getting SEO wrong could cost you a lot of potential sales.
The first step is to immerse yourself in SEO.
Search Engine Land’s “21 Essential SEO Tips & Techniques” will introduce you to SEO.
Then, you should install the Plug in SEO app in your Shopify store.
This Shopify app will identify SEO problems that are worth spending your time and money to fix.
You install this SEO tool once, and it will continue doing automatic, regular checking on your website.
Over 86,000 Shopify store owners are using Plug In SEO to check their SEO problems.
11. Facebook Store
Facebook has 2 billion monthly active users.
You’re missing out on something big if you’re not selling on Facebook.
Facebook is more than just a social media network.
It’s a place people connect with others and discover new things.
Pew Research Center found that 45% of Americans get their news from Facebook.
The average Facebook user has 500 friends and likes 150 pages.
Create a Facebook page for your Shopify store.
Start promoting your Facebook page to people who are likely to buy your products.
After you’ve done this, get the Facebook app developed by Shopify and install it in your store.
Now you can use this app to create a Shop on your Facebook page.
Through your shop, consumers can buy your products without leaving Facebook.
Selling on Shopify doesn’t have to be hard.
With a tool like GrowthFunnel, you can start converting lots of random visitors into customers.