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best-seo-tools

Best SEO Tools For 2018 Recommended By Industry Experts

With over 1.2 billion websites, it’s a challenge to drive a decent amount of traffic from search engines.

It’s almost impossible to get a good amount of web traffic without using some tools particularly if you are a beginner to SEO.

Now the question is what are the tools should you use for SEO?

If you search on google best SEO tools, you will get tons of SEO tools name.

Most people don’t have a time to give a try with the tons of tools and they often leave feeling totally overwhelmed.

Therefore, instead of just giving monster list of SEO tools, I decided to ask few SEO experts a simple question- “What are the 3 best SEO tools you recommend in 2018”

Here are the answers to the question and the top SEO tools recommended by the industry experts.

The Top SEO tools based upon recommendations

#1:  SEMrush – (17 recommendations)
#2: Screaming Frog – (10 recommendations)
#3: Google Search Console and Moz tied with– (9 recommendations)
#4: Ahrefs – (8 recommendations)
#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)

Apart from these top 5 SEO tools, good responses have been received for the below tools also-
Searchmetrics and  Google Analytics.

Best SEO Tools Discovered By 37 SEO Experts

So let’s jump right into the answers!

1. Rand Fishkin – Wizard of Moz (Twitter)

Rand-Fishkin

  1. Moz
  2. Buzsumo
  3. Getstat

2. Neil Patel – Founder of KISSMetrics, CrazyEgg and QuickSprout (Twitter)

Neil-Patel

  1. Ahrefs
  2. Google Analytics
  3. Google Search Console

3. Derek Edmont – Managing Partner & Director of Marketing Strategy at komarketing (Twitter)

Derek-Edmond

  1. Übersuggest – It’s a free alternative to google keyword planner, providing keyword ideas organized alphabetically and visually based on preference.
  2. Seobook’s Rank Checker – This tool allows people to check and export target keyword rankings in Google and Yahoo! search results.
  3.  Pingdom Website Speed Tool – Pingdom website speed tool is a free tool that helps people to identify issues in load times for a website.

 4. Lisa Buyer – Author of social PR secrets and the editor of social PR chat (Twitter)

Lisa-Buyer

  1. Yoast
  2. Buzzsumo
  3. SEOToolSet by Bruce Clay inc

5. Erik Emanuelli – From NoPassiveIncome (Twitter)


Erik-Emanuelli1. LongTailPRO– great for long-tail keywords research and creating niche sites based on them.

2. SEMRush – good for monitoring site rankings and target them for link building or guest posting campaigns.

3. Google Keyword Planner – fantastic free solution by Google to look for keyword ideas and check how they can perform.

6. Gabriel Weinberg – CEO & Founder of DuckDuckGo (Twitter)

Gabriel-Weinberg

  1. only Moz

7. Dan Sharp – Founder of Screaming Frog (Twitter)

Dan-SharpI’m a big fan of-

  1. Majestic
  2. Sistrix
  3. Searchmetrics

8. Gabriella Sannino – Co-founder and the senior project manager at Level343 (Twitter)

Gabriella-Sannino

  1. HootSuite
  2. SEMrush
  3. The Google Pack –Google AdwordsGoogle Search Console and Google Analyticspack a powerful punch for creating strong SEO campaigns.

9. Jordan Kasteler Digital Marketing Consultant at jordankasteler (Twitter)

Jordan-Kasteler

  1. Screaming Frog
  2. URLProfiler
  3. SEMrush

10. Matthew Capala – Founder and Managing Director at Alphametic & Search decoder, Author of “SEO Like I’m 5” (Twitter)

Mathew-Capala

  1. Keyword Planner– Google’s keyword planner tool is a must-have in my keyword research toolbox. I use this tool primarily to discover search terms that are generating enough search volumes on Google to be worth targeting. I also use this tool to get more synonyms and variations of the niche keywords I am researching.
  2. SEMRush– SEMRush offers a lot of free features every SEO should appreciate. I use SEMRush to analyze the competitive landscape on search terms I am looking to target in my SEO strategy. I also use SEMRush to track keyword ranking performance of my clients’ websites and those of their competitors.
  3. Open Site Explorer– Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.

11. Marcus Miller – Head of SEO & PPC at Bowler Hat (Twitter)

Marcus-Miller

There are a whole bunch of SEO tools out there. Some good. Many not so good.

There are also many that are good for a given situation so it is tough to suggest a top three but the following are three tools I use on an almost daily basis:

  1.  Übersuggest – am a big fan of Übersuggest for keyword research. It just saves us so much time and tends to provide a lot more data than doing this manually or using the severely limited Google Keyword Planner. I am also growing ever more fond of Answer the Public for more keyword and topic ideas for content marketing.
  2.  Screaming Frog– I just love screaming frog. It is a search geeks wet dream. Screaming Frog gives us a search engines view on how the site is hung together. Using the data here with data from other tools like Search Console and Google itself we can get to the bottom of the most technical issues.
  3. Google Search Console– another great tool is Google’s own diagnostic platform Search Console (previously Webmaster Tools). This enforces a structured look at crawling, indexation and optimization issues which is always a good thing.

In many cases it is the intersection of multiple tools where the real value lies and as an example we have been recently looking into a fairly technical SEO issue with AJAX rendering and crawling issues for a new client. The content is spread between two sites and is created with the Angular framework. There was a number of issues here yet we identified and resolved the issues with Screaming Frog and Search Console alone.

12. Trond Lyngbo- Senior SEO Consultant & Founder at Search Planet (Twitter)

Trond-Lyngbo

  1. Screaming Frog SEO Spider
  2. Google Search Console
  3. SEMrush

13. Kristi Hines – Freelance Writer at Kristihines (Twitter)

Kristi Hines

I’d have to say my favorite SEO tools are as follows.

  1. Monitor Backlinks– This tool will email you a daily summary of changes to your backlink profile – backlinks you’ve gained, backlinks you’ve lost, and backlinks that might have changed in status, such as from dofollow to nofollow. It will also help you keep an eye on your competitors so you can stay on top of new link opportunities and help you monitor your keyword rankings.
  2. Rival IQ– This is a comprehensive competitor research tool. In terms of SEO, you can enter all of your competitor’s domains and it will go out and find their domain authority, number of backlinks, organic search traffic, SEO titles, meta descriptions, and much more. If you have to do SEO audits, it’s a dream come true.
  3. Impactana– This is a tool that is perfect for those who are creating content with SEO in mind. It’s similar to BuzzSumo in the fact that it will let you find the most popular content based on social popularity. But it goes beyond that and also shows you the most popular content in terms of number of links that it gained. So when you’re in doubt about whether a certain type of content will generate backlinks, you can use this tool to find out.

14. Ilyas Teker – SEO Director at iProspect Chicago (Twitter)

ilyas-teker

  1. Deepcrawl
  2. Search metrics
  3. Link research tool (LRT)

15. James Reynolds – CEO of Seosherpa (Twitter)

James-ReynoldsMy team use only a few tools since we favor an organic hand crafted approach to SEO. The tools we do use are for analysis mostly.

  1. Ahrefs
  2. Majestic SEO
  3. SEM Rush
  4. Screaming Frog

16. Adam Connell – Founder of BloggingWizard (Twitter)

Adam-Connell

  1. Buzzstream– this is a rock solid outreach tool, and it works great as a CRM too. I wanted to find a CRM that was a good fit for a marketer rather than a sales person, oddly enough Buzzstream worked better than other CRM’s I tested. Also, our team at UK Linkology use it and find it helps keep everyone organized and in sync (e.g. no emailing the same contact twice).
  2. SEMrush– right now, this is my top-level SEO dashboard. I use it mostly for rank tracking, site auditing, and competitor research.
  3. Ahrefs– there’s a lot of cross over between Ahrefs and SEMrush now. I used to only use it for backlink checking but it’s keyword research/competitor research functionality is amazing now.

17. Marcus Tandler– Co-Founder and Managing Director at OnPage.org (Twitter)

Marcus-Tandler

I’m using well over 10 different tools in my day-to-day work, so it’s
not easy to name just three tools I wouldn’t able to live without in
2018.

  1. The first tool is a no-brainer: Google Search Console; I guess most SEOs are aware of the awesomeness that is Google Search Console data. So much valuable data to harvest – logging into GSC once a week (or at least once a month) is an absolute must for every savvy SEO.
  2. My 2nd tool tip is a shameless self-plug – of course, I have to mention our own software solution here : OnPage.org; With over 150.000 users worldwide, OnPage.org has swiftly become the leading technical SEO software. Auditing websites has never been easier. The TF*IDF analysis tool for content optimization is also an innovative approach for finding keyword inspiration and writing better content.
  3. A 3rd tool I cannot live without is Searchmetrics; Searchmetrics just offers the best data for competitive-, keyword- and social impact research. I’ve been an avid Searchmetrics user ever since its launch almost 11 years ago. The quality of Search metrics research data is just unparalleled.

18. Dan Shure – Owner of Evolving SEO (Twitter)

Marcus-Tandler

  1. Screaming Frog– Screaming Frog is the best-in-class all purpose web crawler.
  2. SEM Rush– SEM Rush is a data driven keyword research and intelligence tool.
  3. Moz– Moz has the best link metrics, Keyword Explorer

19. Pedro Dias  Managing Partner and Managing Director at apis3 (Twitter)

Pedro-Dias1. Google Free Tools

2. Crawlers/Spiders

3. Links Profile Analysis

  1. Ahrefs
  2. Majestic

20. Andy Crestodina – Web strategist and co-founder of Orbit Media (Twitter)

Andy-Crestodina

I recommend-

  1. SEMrush
  2. MOZ and
  3. BuzzSumo!

21. Barry Adams – Founder of Polemic Digital (Twitter)

Barry-Adams

Here are my top SEO tools that I use almost every day:

  1. Screaming Frog SEO crawler – This is a must have tool for those who are involved with the SEO. The tool is basically a crawler that tries to find every page and asset on your site and extracts relevant data about it.
  2. Majestic – The previous tools I have mentioned is all about on-page SEO. When it comes to off-page-optimization (i.e. links) you need a different tool. For link analysis I generally use Majestic and it’s a very effective tool.
  3. SEMrush – SEMrush is a competitor analysis tools. With this tools you can get a very good snapshot of a site’s performance in search results, and compare that to those of its rivals.

22. Mike Blumenthal- Founding Partner at GetFiveStars & Co-founder of LocalU (Twitter)

Mike-Blumenthal

  1. Moz local
  2. Whitespark
  3. GetFiveStars

23. Sean Si – VP of Growth and Marketing for Pandora Labs . He is a motivational speaker in the morning and an SEO and analytics guy at night. (Twitter)

Sean-Si

Here are my recommendations:

  1.  SEMRush – It’s just the best tool for competitive SEO out there. And SEO by nature is competitive. After all, it’s a zero-sum game with only 10 results on the first page.
  2. AccuRanker – Hands-down the fastest rank tracking tool. Very easy to use and pulls data as you please.
  3. Screaming Frog – It’s the shiznit. Everything on site SEO and technical SEO can start and end with screaming frog. Try it.

Bonus: It’s not directly an SEO tool but Qeryz has helped me know which pieces of content my audience loves to read and share. If your SEO strategy is content-centric like mine, that’s very important.

24. Nathan Thomas – Owner of Income bully (Twitter)

Nathan-Thomas

My recommendations are probably a bit different than most. I’ve had a lot of experience with both organic SEO and local SEO. People that don’t know the ins and outs probably think they are the same, but they can be very different. After working with countless clients when I ran an agency, I’ve been very familiar with local SEO.

Here are my recommendations:

  1. SERPwoo– This isn’t going to help you get rankings at all. It’s not going to uncover hidden, profitable keywords, but it will help you understand the movement of the search results. As long as you properly analyze the results, you can tell what is working for who, and you can also pick up on any algorithm changes by keeping a close look on the SERPwoo results. The data revealed inside SERPwoo, is pretty intense and can be overwhelming for beginners. Don’t be scared though, it’s an amazing tool.
  2. Long Tail Pro– This is a more popular, and common tool used by most people doing SEO. It’s a great tool that allows you to look for keyword data like search traffic, domain and page authority of your competitors, it also allows you to judge the competition before you decide on going for a specific keyword.
  3. AnswerThePublic– This is my favorite tool, and best of all, it’s free! It’s kind of like a keyword research tool, but it helps you generate content ideas based on a seed keyword. Using this tool you can build topic relevance across a domain which can be a necessity in SEO. I use this both for local and organic SEO.

25.  Rick Ramos – Chief Marketing Officer at HealthJoy (Twitter)

Rick-Ramos

  1. Buzzsumo
  2. Freshkey
  3. Spyfu

26. Nick Eubanks (Twitter)

Nick-Eubanks

  1. Team Explorer
  2. Sentinel
  3. SEMRush

27. Steve Wiideman – President at Wiideman Consulting Group (Twitter)

Steve-Wiideman

  1. Moz
  2. Semrush
  3. Botify
  4. Ahrefs

28. Marko Saric – Advisor and blogger at HowToMakeMyBlog (Twitter)

Marko-Saric

  1. Google search console
  2. Google amp plugin for wordpress
  3. Yoast seo plugin for wordpress

29. Matthew Barby– Global Head of Growth & SEO at Hubspot (Twitter)

Matthew Barby

  1. Ahrefs
  2. AccuRanker
  3. LumanuApp(in beta)

30. Venchito Tampon – Founder of SharpRocket (Twitter)

Venchito-Tampon

  1. Bandmentions
  2. Semrush
  3. Mailtrack.io

31. Laura Lippay- Organic Search & Technical Optimization Lead for Netflix (Twitter)

Laura-Lippay

  1. Getstat
  2. Google Structured Data Tester
  3. Chrome Dev Tools

32. Dennis Seymour- Digital Marketing Manager & Founder of Leapfroggr (Twitter)

Dennis-Seymour

  1. Google Search Console
  2. Screaming Frog
  3. Market Samurai

33. Cam Garrant  SEO & Inbound Marketing Specialist at Repsly (Twitter)

Cam-Garrant

Key SEO tools in our stack are-

  1. SEM Rush
  2. ahrefs
  3. Screamingfrog

34. John Short – Creative Marketer at Workable (Twitter)

John-Short

We use-

  1. Moz– Within Moz we love open site explorer & crawl test
  2. SEMRush and
  3. Our own analytics

35. Casandra Campbell  Internet Marketer, Growth at Shopify (Twitter)

Casandra-Campbell

  1. Keyword Planner(search volume)
  2. Ahrefs(competitor’s keywords) and
  3. Search Console

36. Jacob King  {White|Grey|Black} Hat SEO Blog (Twitter)

Jacob-King

  1. http://archive.org 
  2. scrapebox, and
  3. My brain

37. Jomer B. Gregorio – Founder of Digital Marketing Philippines and CJG Digital Marketing

Jomer B. Gregorio

  1. SEMRush
  2. Moz
  3. SEOProfiler

 

Wrapping Up The Best SEO Tools Expert Round-Up

Huge thanks to all SEO experts from bottom of my heart who contributed to this article.

Just to recap, here are the top results once again:

#1:  SEMrush – (17 recommendations)
#2: Screaming Frog – (10 recommendations)
#3: Google Search Console and Moz tied with – (9 recommendations)
#4: Ahrefs – (8 recommendations)
#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)

Please share this, if you deem it worthy!

(GrowthFunnel_Code)
What are your Best SEO tools for 2018? Let me know below in the comments 🙂

Comments (37)

  1. Hii,
    Great list, What great tools for SEO collection for knowledge and in implementation. Thats an awesome set of tools, its great to see which of the experts are using which tools. I for now mostly use MOZ and SEMRush. I sure did see a number of tools here that I was not aware of. i excited to work in new tool which you have given through this blog. Let see what experience i will get.

    It’s a big list of useful SEO tools, Recommended By Industry Experts Bloggers Worlds.

    Thanks Jabed for an extremely informative post.

    Have a Nice Day. Happy Blogging 🙂

  2. Great post!
    Been using SEMrush for a long time. Finally got tired of their slow databases update. Switched to SERPstat.
    My list goes like this:
    Ahrefs for backlinks
    Netpeak Spider for audit
    SERPStat for competitors research.

  3. It is really a great and useful piece of information. I’m glad that you simply shared this useful info with us. Please stay us up to date like this. Thanks for sharing.

  4. Nice roundup Jabed! I am really surprised that AhRefs is not higher on the list. You haven’t mentioned your favorite tools?

  5. SEO Tools:
    1. Ahrefs/Majestic – Ahrefs will pick up more links but Majestic have more user friendly interface
    2. SEMrush – Traffic charts payed and organic are totally wrong (if you compare it to Google Analytics). Good for newbie analizis.
    3. Pro Rank Tracker – keyword tracking nice and easy to use, updates every 24 h, actually accurate.
    4. Google Webmasters Tools/Search Console – for penalty check, targeting, sitemaps, indexing.
    5. Keyword Planner – Keyword Research Da!

    In the end of the day I can do all of my SEO work with just 2 TOOLS:
    Majestic and Google Search

    PS: Moz and Semrush are done!

  6. Great list! I tried lots of the listed tools with SEMrush being my overall favorite so far.
    I’d go:
    SEMrush
    Ahrefs
    Ubersuggest

    Also I’ve been working with SEOCrawler.co . It’s our all-in-one SEO suite (and it has a 14 day free trial). Give it a try once you have the time.

    Cheers!

  7. I am so glad to have a chance to read your wonderful article. I am looking forward to read more of your works and posts

  8. The knowledge you share really changes me in life, I sincerely thank you for the things you have done, sure your blog will help more people. Sincerely thank

  9. I heard only few from the above list Moz & cognitive SEO. I like to try all other listed SEO tools. Cognitive SEO is not free but they are providing a 14 day trial for first sign ups, Thank You.

  10. Great list of SEO Tools and it’s cool to see who the pro’s favorites are. Personally, I use Semrush the most for local SEO, but I also use a combination of a lot of these when necessary. Thanks for sharing!!

  11. Hey Jabed Hasan,
    it is really a grate collection. Very Well Research really! I Used few of them and next to get the test of lumanu soon! 🙂

  12. Amazing! I have used some of the tools and get to know some new from this post. I Must say “If nobody created tools for us we’d never get anything done. “

  13. Hey Jabed Hasan,

    This is an awesome list – so many great tools mentioned. I have used many of these some of my present favorites are Ahrefs and NinjaOutreach. I just recently signed up for Ninja outreach and it really useful tool for Outreach. Ahrefs and Majestic are a part of my daily life these days.

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  15. Hy Jabed, I heard about almost all the tool mentioned by you in the list, but getting the knowledge about expert interest and involvement in these Local SEO software is something very interesting. Looking forward for more interesting topic in future!

  16. Writing a blog on a particular topic it’s not an easy task. I read your blog. As per the topic you describe you have a great knowledge about topic. I am a website designer and developer. I always need to read new things and I read blog. I found your blog about the topic I searched. And I am glad that you describe this topic very easily and understating to everyone. I think you have very much knowledge about the topic. If I have any queries about the topic I will definitely contact you. Omvishnu.com is my website. I am designing and developing websites. Visit my website omvishnu.com and get ready for your new website at very low cost. Get your domain and ready for your new business. We build website for all categories like e-commerce, blogging website, personal website and more. Choose your category and build website with us. Our experts are always there for help you. Go one step ahead and make your decision to build website with us.

  17. Thanks for such a great suggestion. so many best tools are suggested and it surely helps me to for the growth of my project. I am also using some the best tools. I think u missed gtmetrix

  18. Nice idea for paying attention on the best tools suggested by experts. everyone has its own path for choosing the tools, but this post can help many people.

  19. Great tool suggestions, thank you. I am curious though how useful the paid services are these days when the free one – even with those annoying ads – can be very helpful.

  20. Screaming Frog and Ahrefs are my two absolute favorite tools when it comes to SEO. Screaming Frog finds plenty of work for an SEO that knows what to look for as well as doing On-Page analysis for potential clients. Ahrefs is a no-brainer. Fast, efficient and loaded with info. If I could only choose two tools to work with it would be these. Great article. Looking forward to more!

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