Apple has made design impossible to ignore for companies, startups and e-commerce stores.
Design is law at Apple.
Mark Kawano, former Apple senior designer and user experience evangelist, says “every engineer at Apple knows how to think like a designer.”
Just look at the Apple website.
Companies like GitHub, Airbnb, Square have made their sites incredibly attractive and simple at the same time.
Think back to the last time you bought something online.
Was the website attractive?
Probably not because you didn’t think about it too much.
We don’t pay much attention to design.
We read content.
Search for the products we want.
The design of the site didn’t demand much attention because we love it anyway.
Now, imagine landing on an ugly-looking site.
Or, it’s difficult to find what you’re looking for on the site.
What do you do?
You become frustrated and leave.
You abandon buying from the site before you reach the cart.
Consumers don’t have to be designers before they know a site was badly-designed.
If you want online shoppers to buy from your store, you need an appealing theme.
Shopify is one of the most popular e-commerce platforms on the web with lots of good apps.
Every day, I see people opening new stores on the platform.
You need a beautiful theme to sell online.
Shopify has some great templates anyone can use.
But which ones are the best Shopify themes?
This article answers that question.
After reading this article, you’ll know which Shopify themes you should choose for your online store.
But before I get started, I’ll like to quickly introduce an important tool you need to succeed in e-commerce.
GrowthFunnel.
Stores that use a tool like GrowthFunnel enjoys more growth and build a huge fan base for their brand faster than when they use no growth tool.
GrowthFunnel will help you create popups that collect customers’ emails in your store.
It doesn’t end there.
You can use GrowthFunnel popups to personalize your messages to shoppers and offer them discounts on your products or services.
Want to quickly see how it works and why it’s so powerful.
It’s free.
Take advantage of GrowthFunnel today before your competitors start using it to create an edge over your store.
So, let’s get started.
1. Icon
Icon is the perfect choice if you’re looking to leverage visuals on your Shopify store.
According to an ROI research report, 44% of people are more likely to engage with brands that post pictures than any other media.
In marketing and adverting, nothing is more vital than imagery.
When there’s no opportunity to feel, smell, taste and touch a product, shoppers turn to images to judge the quality of a product or service.
Established brands like Apple, Google, Walmart, AT&T, and Coca-Cola use images in their marketing.
Images help them sell.
That is why I recommend a Shopify theme like Icon.
Icon lets you create a unique feel on your Shopify store.
The Icon Shopify theme has two more styles to it:
Yves:
And Christian:
2. Retina
Just like Icon, Retina lets you showcase your products with bold imagery and refined styling.
And the great thing?
This Shopify theme comes with 4 styles:
Jen’s Pirate Booty uses this Shopify theme in their store, and it looks nice on mobile.
This theme allows you to add a full-width video to the home page.
You can also use Disqus blog comment system.
Shoppers can quickly add items to their shopping cart without leaving their current page on your site.
Hyde and Hare, a British luxury lifestyle brand, currently use Retina on their site.
This Shopify theme costs $180. I recommend it.
3. Pipeline
Pipeline is a minimalist design with parallax effect scrolling.
One of the fastest ways to create a great first impression is to create an animated depth effect as shoppers scroll down your page.
This theme comes with three design styles:
- Bright
- Dark
- Light
This theme is an ideal for stores selling men’s products.
You can use the design to store a large number of products.
Pipeline is optimized for large images.
Here’s what one Shopify user has to say about Pipeline:
“As others have mentioned, the support is first rate and no issue too small. The theme is extremely versatile, and the support page is full of really useful code changes that you don’t need to be a coder to understand. I feel it takes the pain of day to day e-commerce away, so you can focus purely on how to drive traffic and sales.”
Oakland Surf Club currently uses the theme for their store.
Below is the demo of the Bright style version of the Pipeline Shopify theme.
4. Symmetry
Symmetry is another Shopify theme that is great for stores with a large number of products.
The theme has four design styles:
- Beatnik
- Chantilly
- Duke
- Salt Yard
Symmetry lets you showcase multiple products on your homepage.
With this theme, you can create a beautiful and long homepage.
You can also re-order your products, blog posts, or promotional content however you want them on your homepage.
Symmetry gives you 100% freedom to customize your design to meet your needs.
One of my favorite online swim shops, Bikinibird uses Symmetry on their site, and it looks really nice.
The theme creators also offer reliable customer support.
Symmetry may be expensive at $180, but it gives you value you wouldn’t get from cheaper themes.
5. Blockshop
Blockshop is a spacious grid-style theme with bold imagery.
The theme has four design styles:
- Deli
- Beauty
- Playhouse
- Moto
Blockshop lets you put a slideshow at the top of your homepage. And you can also feature a video from YouTube or Vimeo.
If you want one of the best Shopify themes with a multi-column menu that helps shoppers navigate your store with ease, Blockshop is the perfect theme for you.
The theme is widely accepted in the Shopify community.
6. Fashionopolism
If you want a theme that allows you to display multiple product collections on your store, then Fashionopolism is the perfect option for you.
This Shopify theme has four design styles:
- Empire
- Secret Sale
- Popup Shop
- Galleria
Fashionopolism lets you create a slideshow that combines video and images on your homepage.
It also has sticky navigation that keeps menus fixed to the top of your page as shoppers scroll down.
The theme also comes with a product image zoom feature that lets customers take a closer look when they hover over a product image.
Fashionopolism sells for $140. It’s a fair price when you consider the amount of work that goes into the theme, and the value you’ll be getting from it.
7. ShowTime
ShowTime is the ideal Shopify theme for stores that sell a variety of brand and products.
The theme offers three design styles:
- CookTime
- FurnishTime
- FashionTime
ShowTime allows shoppers to filter by product type, and sort by best sellers and price on the collection page.
Smart Sweets currently uses this theme on its site.
Here’s what one Furniture Shop owner has to say about the theme.
“Highly recommended!
We picked the Showtime Furnishing because we are a Furniture Business and we are very happy about it!
The layout was exactly what we were looking for, and the few changes I made was throughout the Support Team.
They are very responsive with detailed explanations and screenshots which make it very easy to add the new codes at the right location. Awesome theme!”
8. Grid
Grid is a masonry-style theme, perfect for contemporary brands with a story to tell.
Don’t get confused.
Masonry-layout is referred to as the Pinterest Layout style. The reason for that name is because Pinterest was the first major site to use this layout style.
Grid allows you to feature multiple products, posts, or promotions in a masonry-style layout.
Here’s a screenshot of a live demo of the Shopify Grid theme.
The Paper Plane store uses this theme on its site.
9. Handy
Handy was crafted with a mobile-first outlook. A perfect theme for you if most of your prospects are using mobile devices.
Handy has three styles:
- Light
- Cool
- Fresh
Shoppers can easily search your store for products, tags, and more on mobile devices.
The theme has an Instagram gallery hover effect feature that reveals the number of likes and comments your Instagram posts received when you hover over an image.
It also offers a quick link contact bar where you can display contact information, store hours and location with a stylish set of icons.
Stores that are using Handy?
Rudy Jude is a children fashion store, and the site uses Handy as its theme.
The theme is available for $180. That is cheap for a theme that offers one of the best mobile experience to shoppers.
10. Masonry.
If Grid is a masonry-style theme, Masonry is modern, masonry-style design.
This Shopify theme puts your store front and center.
Masonry has four styles:
- Chameleon
- Flamingo
- Dragonfly
- Coyote
Masonry features multiple products, posts, or promotions in a masonry-style layout.
(Note: I explained the meaning of masonry style above in Grid).
The theme also has infinite scrolling. That means, products automatically load on the same page as shoppers scroll down the page.
A beauty therapy service, BatYourLash, uses Masonry on its site and it looks nice.
The theme costs $180. Considering the value Masonry offers any store, the price is worth it.
Conclusion
On Shopify, you’ll see the world’s most beautiful e-commerce themes.
All the designs listed on this page are the best Shopify themes I’ve seen.
And trust me, I’ve seen hundreds of Shopify themes. On and off the site.
But none beats the themes listed on this page.
Do you want to sell even more products on Shopify?
You need Growth Funnel.
Growth Funnel offers cutting-edge tools that will help you collect customers’ emails and deepen your relationship with them.
