Here are some facts:
- Copyblogger found that implementing a pop-up strategy immediately boosted email list opt-ins.
- Pop-ups generally have decent click-through rates – often around 2% – higher than other kinds of ads.
- Pop-ups helped Entrepreneur.com increase subscriptions by 86% and sales by 162%.
If popups suck, many of your favorite sites won’t be using them.
I know popups can be very annoying when you’re reading a web page.
But they can add a lot of subscribers to your email list. That is why you should care about them.
A site that gets 44,000 daily visits only receives 10 – 15 new subscribers at the end of each day.
After installing a popup, the site began receiving 100 – 150 emails per day.
Popups help you collect emails.
When you have customers’ email addresses, you can always reach out to them to buy your product.
There is a type of popup digital marketers are in love with right now.
It’s called the exit-intent popup.
What does it do?
An exit-intent popup displays when a visitor is about to leave your website.
OmniKick has built a powerful exit-intent technology that knows when visitors are about to leave your site.
Armed with this tool, you can display a popup that asks visitors to take an action, right there, on your website.
Here’s a common question people ask us:
How does OmniKick know a web visitor is about to leave the site?
There are 8 ways our technology will detect an abandoning visitor:
- The visitor had scrolled to the end of the article
- The content isn’t good enough after studying visitors’ behaviors
- Visitors couldn’t find the product they are looking for
- The customer thinks the price is too high and want to wait for a discount
- Users moved on to other activities because they got distracted
- Customers were in research phase and aren’t fully ready to buy
- The product is too expensive according to visitors’ behaviors
- The product isn’t the solution to prospects’ needs
Keep in mind that we compare behaviors in our data to truly determine why visitors were leaving in the first place.
Segment your exit-intent popups
Segmentation in digital marketing is creating content that targets a particular audience.
Yes, I know we are discussing popups here.
In this case, segmenting your popups means creating relevant messages that match the content on the landing page.
Tim Ferris created an exit-intent popup that is related to the content on his page about learning a new language.
For example, if a landing page is about Facebook marketing, the popup that appears on that page should also be related to that topic.
Displaying a popup about Twitter marketing on a page about Facebook marketing is a bad practice.
It’s only going to make your visitors angry. So, don’t do it.
Reduce your shopping cart abandonment
Getting a sale online is not as easy as many people think.
Online shoppers abandon their carts a lot because it is easy.
As predicted by a study, a whopping $4 trillion worth of merchandise will be abandoned online in 2017.
Looking at the above image, the most common reasons are:
- High extra costs (61%)
- Forced account creation (35%)
- Long or complicated checkout process (27%)
- Lack of transparency (24%)
- Website errors (22%)
You want to make sure your website doesn’t have any of the above issues that could make prospects abandon their carts.
One of the best ways to reduce abandoned carts is to show an exit-intent popup as the prospect is about to leave your website.
If visitors have added your product to their carts, it means they are interested in buying.
Using an exit-intent popup to promote discounts to abandoning visitors will help you generate more sales.
Asking visitors to wait as they are about to leave your website is an effective tactic smart digital marketers are using to boost their revenue.
Keep in mind that exit-intent popups will only be more effective if you’ve dealt with other reasons shoppers abandon their carts online.
Promote your special offer
If you’ve got a special offer most of your site’s visitors will be interested in, exit-intent popups are the best place to promote it.
Exit-intent popups make every visitor see your special promotion before leaving your website.
If you have special offers for the holiday season, you should put them in your exit popups months before the event.
You can get creative by making a video and adding it to your exit popup to promote your special offer.
Video marketing and exit-intent popups are a powerful combination.
Web users love videos.
And when you add videos to your exit popups, it means every abandoning visitor will watch your popup. That exposes your offer to a lot more people.
You can use your popup to entice leaving visitors to download an ebook that requires them to give their email addresses.
You can also use your exit-intent popup to ask visitors to follow your brand on Facebook.
Facebook is the biggest social media site in the world, with 2 billion monthly active users.
Most of your customers are on Facebook.
By asking visitors to follow you on Facebook from your exit popup, you’ll increase your reach on Facebook.
Many visitors will happily follow you on Facebook because they probably spend a lot of time there.
Promote contests and giveaways
Giveaways and contests are an effective marketing channel to help grow your business, generate more leads and increase sales.
From a single promotion, you can get more email subscribers, new customers, a boost in sales, an increase in followers on platforms like Facebook, Twitter, YouTube, Instagram and Pinterest, and greater brand exposure and awareness.
Because most visitors are going to want to exit your site at a point, you can use contests and giveaways to collect their emails with exit-intent popups.
People will want to participate in your contests and giveaways because it costs them nothing other than giving you their email addresses as they are about to leave your website.
With OmniKick, you can create simple exit-intent popups that will help you collect emails through contests and giveaways.
By giving a valuable prize as a reward for your contests and giveaways, people will give you their email addresses.
Your prize could be a subscription to your service.
It could be a cash reward.
It could be a basket of local products.
Give something that people will want to exchange their emails for.
Boost your newsletter sign ups
Constant changes to Google, Facebook, and Instagram mean you can’t completely rely on them for traffic in the long term.
That is why you should collect emails on your site.
Building an email list is the most valuable thing any digital marketer can do.
Even if you are very active in managing your Facebook page or Twitter the potential return is much lower than using opt-in email lists.
Social media channels are great for outreach. Next step would be to bring the people you reach there to your email list.
One of the best ways to do that is through exit-intent popups.
When you send emails, your messages get more attention than a post on Facebook or Twitter.
Emails are also more personal.
Simply set up an exit-intent popup that asks visitors to subscribe to your newsletter as they are about to leave your website.
For many years, big brands and small businesses have been using popups to grow their email subscribers.
It’s because it works.
How to build your exit-intent popup with OmniKick
OmniKick is a cutting-edge technology that will help you create exit-intent popups that won’t annoy your visitors.
To get started, simply log into your OmniKick account.
If you don’t have a OmniKick account yet, you can sign up here.
Inside the OmniKick dashboard, click “Opt-in Funnel.”
Then click on “Create a New Funnel,” which you’ll find at the top-right side of the screen.
Under “Choose Your Funnel Type,” you’ll see different types of conversion funnels. You’ll have to select one for each campaign.
Here are the different conversion funnel types inside OmniKick:
- Full screen
- Pop up
These five options are very effective for converting random visitors into subscribers.
Each one works well with our exit-intent technology.
After selecting the funnel type, you want, choose the template you want for it.
We offer ready-made templates for each conversion funnel type.
It’s also quite easy to customize our templates to fit your brand and unique needs.
After designing your template inside the OmniKick Editor, click on Display Rules.
The below screenshot shows the icon for Display Rules in the OmniKick Editor.
When you’re in the Display Rules section, select “On Exit Intent” in the options.
Our super-smart exit-intent technology will automatically detect when someone is about to leave your website and show your popup immediately.
OmniKick is a powerful tool you can use to build effective exit-intent popups that convert visitors into customers.
Sign up today to start growing your revenue, sales and increasing your brand’s reach on social media. You can also try novocall which is a brilliant onsite click to call application that generates more sales.
Thank you for reading.
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