You need more sales leads.
Sales leads are people who have given you their email addresses and are interested in your product or service.
The more people are aware and interested in your product, the more you’ll sell.
Awareness and interest are key parts of marketing.
It’s hard for someone who learned about your business a few hours or days ago to buy from you.
Selling online takes time.
Perhaps, it’s harder than selling offline.
Because face-to-face interaction isn’t there for most businesses.
For a long time, exit popups are one of the most effective ways to collect sales leads on sites.
They appear immediately you click the back button. (I’m sure you’ve seen many of these popups before).
A few years ago, exit-intent popups came into existence.
The exit Intent technology and how it works
Before the exit intent technology was born, pure exit popups had become annoying to web users.
Unless you started using the web a few years ago, I’m sure you’ve seen exit popups before.
You won’t see them much today because they are less popular and ineffective.
Remember when you clicked “X” to close the browser, and you see a popup?
Today, we have the exit intent technology.
The exit intent technology predicts when someone is moving their cursor to close the tab, leave your website or click the “back” button.
The next thing they see is your popup.
The technology detects exit intent automatically. The great thing about it is that it converts visitors into customers and social media fans when you use OmniKick.
OmniKick is an advanced exit intent technology that studies visitors on your website and shows your popup when they are about to leave.
With our cutting-edge tool, you can start collecting lots of leads on your website.
You can start a 14-day free trial today.
You should never use traditional exit popups. Its time has passed.
So, how do you get started?
Log into OmniKick, and click Opt-In Funnels on the top-left side of the screen.
Then click “Create New Funnel” to set up a popup.
On “Step 1” inside the funnel, you’ll see our funnel types (also popup types).
OmniKick offers five options:
- Full screen
- Pop up
- Slider
- Inline
- Bar
Pop up is the most popular feature for using our exit intent technology.
We have premade templates for this funnel type.
You can customize your chosen template to fit your brand and needs.
You’ll be taken to the Funnel Editor board where you’ll design your popup to meet your requirements.
Inside the Funnel Editor, click “Display Rules.”
While inside “Display Rules,” select “On Exit Intent” for the tab that asks, “When should the campaign appear?”
That’s how you set up your exit intent popup in OmniKick.
OmniKick also offers Full Screen, the type of popup that overlays your screen.
For example, Sujan Patel uses this to grow his email subscribers.
Automatically, our technology detects when someone is about to leave your site and displays your popup.
Leslie Samuel, a blogger, said he saw a 568% increase in conversions after installing a popup plugin.
Conrad Wodowski, co-founder of Teachable (previously known as Fedora) uses this kind of popups to grow his student signups by 70%.
An elder law, estate planning and special needs planning Maryland firm like Elville and Associates can also use exit-intent popups to double the email addresses they collect on their website.
Our “Bar” funnel type is another you can use to grow your conversions within a short period of time.
Bar is a popup that sticks to the top of your site as users scroll up and down.
OmniKick allows digital marketers to use its exit intent technology on any of this popup types.
Anyone can use OmniKick to collect emails. It doesn’t matter the niche or industry you are.
For example, Karen Brody is a respected relationship coach for men. She could use exit-intent popups to collect emails of visitors who are about to leave her site.
How to use exit-intent popups on your website
Exit intent popups are the present and future.
Don’t use pure exit popups on your site because they are annoying and unlikely to lead to any good conversion.
I recommend you use exit-intent popups.
Our exit intent technology will help you create popups that get visitors to convert into customers.
How do you use exit intent popups?
Use exit intent popups to offer discounts to visitors
In 1887, Coca-Cola distributed the first-ever coupons.
The Coca-Cola voucher allowed recipients to redeem one free glass of Coke at any dispensary.
Families would visit their local pharmacies to get their free Coke.
As a result, demand for Coke grew.
“Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895, Coca-Cola was being served in every state.”
Today, Coke is the world’s best-selling carbonated beverage.
This clever marketing of over a century ago put Coke on the map.
Almost every brand and retailer now uses discounts to grow sales.
According to a 2012 study by Coupons.com, coupon recipients who got a $10 voucher experienced a 38 percent rise in oxytocin levels and were 11 percent happier than those who did not receive a coupon.
It didn’t stop there.
The study also found that their respiration rates dropped 32 percent, heart rates decreased by 5 percent and sweat levels were reportedly 20 times lower than their peers.
Modern consumers love coupons and discounts.
They are so used to them.
But they are happier when the discount is unexpected.
The best way to present discounts unexpectedly is through exit-intent popups.
As a visitor is about to leave your website, suddenly, they see a box offering them 50% off on your product.
A potential customer is more likely to take the offer seriously.
When you offer discounts, you create a win-win situation.
Customers save money.
According to statistics from VoucherCloud, 57% of consumers believe that discounts are mandatory for brands looking for first-time buyers.
As long as there’s a value from your product, coupon buyers may purchase your product again at full price.
Use exit-intent popups to promote time-based offers
For over three decades, businesses have been using limited-time promotion to sell their products.
Offers like the one below create anticipation.
Shoppers will want to get it before the closing date or time.
There’s a reason why phrases like “act now,” “offer expires,” and “never again” have been used over and over again.
It’s because these phrases increase demand.
For example, Amazon uses “last day,” “Ends Friday night,” and “Today Only.”
They also use “Ends in + a countdown timer.”
While these are not exit-intent popups, promoting limited-time offers like this in your popups will boost demand for your products.
Wendy’s has been using premium time-limited products to appeal to customers who would rather visit a sit-down restaurant.
For example, in 2014, Wendy’s introduced its limited-time Pretzel Bacon Cheeseburger.
Customers who don’t visit Wendy’s regularly started eating there because of the limited-time product.
Exit intent popups give you the opportunity to effectively promote limited-time products or offers on your website.
As visitors are about to leave, introduce them to a premium limited-time product or service they’ve never seen before.
Also, it’s worth noting that your limited-time offer doesn’t necessarily have to be a product.
It could be a service too.
In fact, exit-intent popups let you gauge interest in a product or service. Top Yacht Charters could use exit-intent popups to gauge interest in a particular yacht. They could offer special promotions or discounts for the yacht.
For example, you can launch a never-before-seen product through exit-intent popups.
If people are giving you their emails and buying the product, it means they are interested. You can then decide to make the product permanent on your website.
Use exit intent popups to offer free shipping to your customers
“Free shipping” is everywhere.
I’ve seen it being used in Google Ads, Facebook ads, Instagram updates, Tweets, and popups.
All types of businesses use “free shipping.” From mega brands to mom-and-pop shops.
Zappos is well-known for their use of “free shipping.”
Apple also offers free shipping.
You can use OmniKick exit intent technology to promote “free shipping” for your products.
There are different types of free shipping.
- Free shipping when customers buy anything.
- Free shipping if customers are members of an exclusive club.
- Free shipping if a customer spends a certain amount of money.
- Free shipping if a customer buys during a certain time.
For example, below is an exit intent popup promoting free shipping on orders a customer has added to the cart.
Free shipping and exit intent popups are a great combination.
They can help you sell lots of products within a short period of time.
Use exit intent popups to offer free trial
Allowing people to test your product for free can be a win-win for both your company and customers.
Since they are not paying, it gives them no reason not try your product or service.
Offering free trial is popular in the SaaS industry.
If you believe that you have a product that creates real value for customers, you shouldn’t be afraid of letting customers try it for free.
Do this as long as you can financially support yourself during the free trial.
If your product is great and people need it, they wouldn’t mind paying for it.
That means more customers for you.
Offering free trials of your product through exit intent popups can triple your sales.
With a tool like OmniKick, you can start creating exit-intent popups that promote free trials of your product or software.
Use exit-intent popups to remind customers of the items in their carts
Each and every day, you lose orders on your website through abandoned carts.
Cart abandonment is a constant pain for merchants online.
According to Baymard Institute, 67.45% of online shopping carts are abandoned.
That means 67 out of 100 potential customers leave your site without purchasing.
According to Statista, 64% of shoppers abandon their carts because of expensive shipping.
Your shipping cost may be more expensive to shoppers when they compare it to the competition.
Now, you could use an exit intent popup to lower shipping costs for products in abandoned carts.
This will help you reduce your cart abandonment rate.
Conclusion
Today, web merchants are using exit-intent popups over pure exit popups. Offline businesses are using exit-intent popups too. Whether you run a marketing agency or you sell real products online, I recommend you use exit-intent popups.
OmniKick has one of the most-advanced exit intent technology.
We are offering you a 14-day free trial to start creating exit-intent popups that’ll increase your sales.
Thank you for reading.
And please share this article with your friends on social media.
