Push notifications privacy policy is highly influenced by GDPR.
How? We are going to discuss this topic cool and clear.
GDPR is the new vibe in the user’s information security all over the world.
Well, especially in the European Union.
If you are not running an EU based business or organization, even it applies to any business service you provide to an EU citizen.
Let’s join our scrutiny.
What is GDPR or General Data Protection Regulation?
It is new legislation to protect every user information with absolute obligation. No business can disclose, share or utilize any users personal information without their permission under the GDPR compliance.
The European Union implement GDPR in April 2018 (Originally proposed two years ago, may 2016) which covers the information safety of all individuals living in the EU and EU economic area.
European Commission Law set up the top priorities as GDPR Complaints are-
- Harmonize data privacy laws across Europe,
- Protect and empower all EU citizens data privacy
- Reshape the way organizations across the region approach data privacy.
GDPR takes a huge impact on how a business should treat with users personal info, policy to share or utilize aka user data processing.
It’s cut down some possibilities to the business end, and strengthen user’s freedom to keep their email, residential address, phone number or any kind of information private.
This new legislation takes place to the previous privacy policy law “Data Protection Directive 95/46/EC.”
We think, now you get a stable definition of it.
It is great to practice GDPR compliance for every business.
When you are using web push notifications for your website, how can you practice GDPR at best?
What Is a Data Subject Access Request?
One of the main rights of GDPR is called DSAR and means that if a business or organization has collected data on its users, they have the right to submit their DSAR,
and a business would have to provide them with a copy of the information that they’ve acquired. It is crucial that if you’ve received DSAR you respond to that request within 30 days after it’s been
submitted. Businesses and organizations should keep in mind that it is better to prepare a response to DSAR before you get one because if you do not respond to it accurately that can lead to a law
violation and with that a monetary penalty. Click on this link if you want to read more in depth about Data Subject Access Request.
GDPR Compliance for Web Push Notifications – Best Practices
Web push notification is one of the smartest channels to engage a user with your content promptly. And, why push notification establishes an excellent example regarding GDPR?
When a user comes to your website, or download an app, it asks permissions to allow push notifications, if the user agreed, only then you able to send them.
Though there is no way for the end users getting any privacy policy checklist before opt-in, thus it reflects the necessity of practicing GDPR.
So, you must use a push notification service which is fully GDPR compliant.
As one of the best push notification tool in the market, OmniKick always prioritizes the customer’s privacy and information safety.
We have updated OmniKick with latest features simultaneously for both website owners and their potential subscribers.
Let’s jump into our best practice of GDPR for web push notifications.
It will show you how we maintain customer consent and user information safety to make your customer’s happy.
For the Subscribers End
Your subscriber’s right to get informed:
Your subscribers have the full right to get informed before you send them Push Notifications. You cannot send them barring user consent.
As per GDPR, it is strictly followed to take user consent before you put their info into your subscription list.
Only if the user allows to get it, you have your chances to send the push updates. Also, it’s technically impossible to collect user ID using web push notifications.
OmniKick allows you to put your customize legal text which can be like, your additional/ particular opt-in language. You can tell your user what types of push notifications you want to send.
Access rights of your users:
Push notifications do not have the capabilities, as we built it like this, it cannot help sender to store any subscribers personal information.
Omnikick only uses geolocation like country, state, city and the time of the subscription. So, all the private info access rights belong the same to your subscribers.
The rights of rectification, erasure, and restrict data processing:
Push notifications do offer easy unsubscribe or block option. If your subscribers don’t like to get it, they can unsubscribe themselves at ease.
As per GDPR, it is a user’s territory to get something from any business or stop getting that following their consent.
OmniKick let you customize subscribe and unsubscribe option.
User rights to object on automated profiling:
As users are acquiring the rights to subscribe or unsubscribe anytime from push notifications service, they also can object on automated profiling. Like, they can opt-out of the notifications received by the auto-responders and trigger warnings.
OmniKick provides the features. At first, you need to go to Settings, then Subscriber management, here you will find option enable to enable Automated Personal Notification. Checkmark the box.
Once, it is activated, your user can opt-in, and following the same process, can opt-out without any hassle.
Your GDPR Rights As a Website Owner
Get Informed:
As a website owner, you have your rights not let us store your data before registration. Following GDPR, you cannot collect any information without the explicit user consent. Same goes with you while you are registering in OmniKick.
Our Push Notifications service always informs you before storing your data. That’s the practice of GDPR.
Also, after the registration, OmniKick will ask you either you are an EU citizen or not. It will help us to personalize your settings within GDPR features.
Your Access Rights according to GDPR:
Whatever personal information you provide us, you can always access to this info from your dashboard. You can see them, and also can download them.
To do this, go to Settings, then General Settings where you will find your information file to download anytime.
You can rectify your user information:
As a website owner, you can always change your name, address, phone number, zip code – we mean all kind of personal data. It is your rights to modify them or edit them following your needs. After you change your info, click on update profile.
Though, you cannot change your email address instantly because of the account security issue. To do this, you have options submit a ticket. Then one of our experts will contact you, and try to solve this swiftly.
Rights to unsubscribe/ delete account:
Anytime you can delete your account from your OmniKick dashboard. It is now at your full command. Without giving us prior notification, you can do this. Though, we do not ignite your wish to do that, do we?
You have rights to object automated profiling:
At OmniKick, we never use your information to do automated profiling. We strictly maintain that Considering GDPR compliance.
You can always restrict your processing data:
In case, you want your account to disable for a specific period; you should let us know as soon as possible.
We can deactivate your account for this time, and whenever you want to re-open it, we will do it for you.
It’s your right to restrict your data processing anytime you want.
So, you see, how push notifications can cope up with GDPR compliance.
Final thoughts
Push notifications are one of the most popular channels of digital marketing today; there is no way barring the new wave of user data protection policy for it.
OmniKick always respects our user’s information dignity.
Digital marketing is changing day by day, it’s still a priority to protect personal information with utmost clarity, and stop any third-party to exploit the explicit user consent.
You should know, the penalty for not GDPR compliance is monstrous.
The financial punishment can go up to €20 million, or in some cases, 4% of the total revenue from the previous fiscal year, it will crop the amount which is higher.
