Are you considering your email marketing bounce rate seriously?
It’s crucial, a bit of shocking too.
You crafted your emails so tactfully to accomplish your marketing approach.
When some of the emails never make to reach your subscribers, frustration begins.
Most of the cases bounced emails return to sender, brings despair. All your offers and promotion end up to nothing.
On the other hand, emails which are optimized, segmented, and intended effortlessly adding value to the user – may never get into this trouble.
Take the matter carefully at hand, and try to solve the problem is a wise decision. Don’t you agree?
This post helps you to tailor your email marketing campaign to reduce bounce rate.
What is Email Marketing Bounce Rate?
When a recipient mail server restricts the emails you sent, they bounce back to you.
The percentage of these undeliverable email address in your list refers to email marketing bounce rate.
That’s the primary idea of it.
Email marketing bounce rate means the percentage of email addresses in your subscriber list that didn’t receive your message. A recipient mail server returned it.
Why do you need to track email marketing metrics like this? Bounce rate is a failure measurement. It shows the ratio of the email address in your subscription list is active or not.
Unless you know your bounce rate well, its impossible to improve your marketing approach towards your customer.
A high bounce rate drives you to get it reduced, which is also a success motivator in a different sense.
There are two types of email marketing bounce rate: hard bounce and soft bounce.
Let’s find them out.
What Are The Differences Between Hard Bounce and Soft Bounce?
What is a hard bounce? It happens when your emails blocked by the recipient email server.
Sent emails bounce back to you because of invalid recipient’s address, or the email domain might expire or even don’t exist anymore.
These types of bounce rate are irreversible. Your email automation tool can automatically detect these clueless or unreachable recipients email address. Get you out of the trouble.
That’s why you need to get help from the best email marketing automation tool.
On the other hand, you can consider temporary bounce rates as the soft bounce.
A soft bounce occurs when your subscriber’s inbox is full of other emails, and your message can’t be able to acquire its place.
Or, it’s possible that your customer’s email server has suffered from some temporary technical glitch, server down trouble.
Sometimes, your email message becomes so big which let it disable to get through.
You are going to work on your part.
There are a lot of reasons that make your emails look like spam or an unnecessary one.
You can also send emails to the same address following another period. It is indeed a possible solution.
Like every email marketing metrics, bounce rate has a secure limit and has a level you should take actions as soon as possible.
Usually, 100% of your emails not going to reach your customers. The average standard bounce rate is 2%.
But if it exceeds more than 5% or 10%, you should try to reduce your email marketing bounce rate.
Remember, if your email campaign doesn’t reach to the customer, all your effort lost in vain.
You are not going to let that happen. Are you?
How to Reduce Your Email Marketing Bounce Rate?
There are a lot of ways. You ought to find only the very tricks which may solve your problem.
In this post, you will find some of the best ideas which intend to reduce your bounce rate to a minimal level.
1. Use Permission-Based Opt-in Information
When a user provides you permission to send them your email messages, that’s called an opt-in.
You should create your email list only with permission-based information. It ensures you an alive email list.
What’s the trouble with random data?
The email address you don’t know to exist going to put you in loss ultimately.
Why should you make a mistake in the first place? Always try to use authentic information.
Prioritize your email list with your opt-in subscribers. Using opt-in based database is one of the best solutions in such cases.
When your email list is not based on opt-in permission, they end up increasing your bounce rate high.
Because, false email, email with expire domain, or server that can’t let your emails in, and causes the fatality.
You should maintain a strict privacy policy regarding your email list.
And when you find a bunch of email address becomes invalid, your automation tools automatically remove those address from the list.
That’s one of the coolest features email automation delivers.
2. Use Double Opt-in
It ensures that the customer who want to opt-in, get them aboard. Not that they accidentally put their email into your list.
Double opt-in let you and your subscriber exchange information and permission.
Well, what is a double opt-in? Let it be clear in the first place.
When someone fill-up your opt-in form, you don’t initially take his info in your list. But send him a confirmation link.
Only after the customer makes confirmation through that link, indicating he/she is interested in getting your subscription.
Only interested people get themselves in a two-step process to complete their subscription.
And, people who love to get your emails, not going to increase your bounce.
Though, a single opt-in help you two grow your list big in a little amount of time.
But often a big email list fell short to an email list with excellent and relevant address. No matter what the size is.
It helps you get a more open rate, higher CTR too.
3. Use a Professional Domain Send-From Address
Free emails are well enough and looking great while you are interacting with your friends and family.
When you are executing your email marketing campaign, it should take a more pro-level way.
The first reason, it makes your appearance professional.
The second reason, business email with free domain send-from address occasionally blocked by google and yahoo server.
It fails to DMARC check, end up in either spam boxes or return to your server with not able to send status.
Send emails with your business domain. You can easily create an email address with your domain name. It’s a great way to reduce your email marketing bounce rate.
4. Consistency is a Key – Send Emails Consistently
Can you remember what famous entrepreneur Anthony Robbin thought about Consistency?
“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”
Email marketing isn’t a thing you do once for a customer in a certain period.
You send something, that’s a matter. But when you send something regularly, want to know if it delivers what it is promised to do, that’s entirely a different matter.
You can send a welcome email. Continue to send relevant emails which add values. Help people to getting into your league.
Follow the steps below.
- Send nourished and informative emails.
- If it fails to increase your open rate, try to know what types of email your subscribers love to get.
- People often change their email address. When you interact regularly with your subscribers, they let you inform about their new address most presumably.
See, we don’t have to think much about bounce rate while we are thinking about consistency.
5. Create a Super Hygienic Email List – Keep Checking
Your email list is everything you have to prosper your campaign.
If you failed to check your list’s validity for a long time, the problem might lie in there what causing a high bounce rate.
You should check your email list following a schedule.
We are not telling you to check it every day.
When some trouble happens concerning low CTR or great email bounce, review your list.
To check it and to remove the dead addresses, you can use your email marketing automation platform.
Though, it’s not a smart move to remove all the troubling address at first.
Take time to test their availability. If they fail, you have your actions to perform.
There are other ways too. It’s quite impossible to sneak out the culprits manually from a bigger email list.
In such cases, you need to utilize a third party list verification service.
You shouldn’t compromise with anything to build a sustaining a super hygienic email list.
6. You Must Authenticate Your Emails
You must authenticate your emails before sending them to the subscribers.
It will help to avoid email blocking from receiving server, and from being marked as spams.
Email authentication means verifying your send-from domain; it assures that the domain is under your control.
It’s become one of the most crucial factors in an email marketing campaign.
7. Keep Tracking of Your Email Campaign Performance
The last thing you need to do is keep tracking your email deliverability, and other performances.
You shouldn’t let the problem stick with your process such as high bounce rate, low CTR, and lackluster open rate, etc.
The longer the high bounce stays, the chances of getting out of it become harder.
So, after finding out the root of the trouble, you must apply the cure as soon as possible.
Always keep tracking your overall performance.
The other things you need to improve is your opt-in form aka total opt-in process are-
- Technical glitch.
- Keep updating your list.
- Scheduling email campaign.
- Initiates authentic market research all the time.
- That’s going to make you a real deal.
Conclusion
Take a keynote on email marketing bounce rate.
It’s no strange thing to have a minimal email bounce.
But it’s possible and quite fun to improve from a hard bounce or a higher bounce rate.
Why not take it as a challenge or like a game which need you to be more careful and optimist to resolve the problem?
Here, if you can reduce your email marketing bounce rate, you win.
We believe you are on.
Tell us, what will be your first step regarding your email bounce rate?
