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Best Hacks to Reduce Your Email Marketing Bounce Rate

Are you considering your email marketing bounce rate seriously?

It’s crucial, a bit of shocking too. It indicates the emails you crafted so tactfully, to accomplish your marketing approach, but they never make to reach your subscribers.

Bounced emails may take place on junk folder, most of the cases return to sender, brings despair. All your offers and promotion end up to nothing.

On the other hand, emails which are optimized, segmented, and intended effortlessly adding value to the user – may never get into this trouble.

This post helps you to tailor your email marketing campaign to reduce bounce rate.  

Take the matter carefully at hand, and try to solve the problem is a wise decision. Don’t you agree?

Email Marketing Bounce Rate: a Definition

When a subscribers server rejects your emails, those you send bounce back to you. The total ratio of these undeliverable emails is called email marketing bounce rate.

That’s the primary idea of it.

Let’s see what’s called a ‘bounce’ according to reliable sources.

Email marketing bounce rate means the percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server.

There are two types of email marketing bounce rate: hard bounce and soft bounce. Let’s find them out.  

Hard Bounce and Soft Bounce – The differences

What is a hard bounce? It happens, or you can name it when your emails fail to deliver and make it through the user’s inbox.

When sent emails turn back to you, can’t able to get your subscribers because of invalid recipient’s address, or the domain name might expire or even don’t exist anymore.  

These types of bounce rate are irreversible. Your email server automatically detected these baseless or unreachable recipients address, and get you out of the trouble.

That’s why you need to get help from email marketing automation.  

On the other hand, temporary bounce rates are marked as a soft bounce.

It frequently occurs when your subscriber’s inbox is full of other emails, and your message can’t be able to acquire its place.

Or, it’s possible that your customer’s email server has suffered from some temporary technical glitch. Sometimes, your email message becomes so big which let it down to the list.

You are going to work on your part. There are a lot of reasons that make your emails look like spam or an unnecessary one.

You can also need to send the same emails following another period which is a possible solution.

Like every email marketing metrics, bounce rate has a secure limit and has a stage you should take actions as soon as possible.

The average standard bounce rate is 2%.

It’s natural, all of your emails not going to reach your customers, and make your target fulfill.

But if it exceeds more than 5% or 10%, you should try to reduce your email marketing bounce rate.

Remember, if your email campaign doesn’t reach to the customer, all your effort lost in vain. You are not going to let that happen, right?

How to Reduce Your Email Marketing Bounce Rate?

There are a lot of ways. And, every trick doesn’t mean to solve your problem literally. In this post, you will find some of the best ideas which intend to reduce your bounce rate to a minimal level. These tips are best practices two, help you to achieve your desired email campaign success.

Use Permission-Based Opt-in Information

User’s permission is the rightful things considering email marketing. When someone provides you permission to send them your email messages, that’s called an opt-in.

Why should you make a mistake in the first place? Always try to use authentic information.

Prioritize your email list with your opt-in subscribers. Using opt-in based database is one of the best solutions in such cases.

When your email list is not based on opt-in permission, they may end up increasing your bounce rate high.

Because, false email, email with expire domain, or server that can’t let your emails in, and causes the fatality.

You should maintain a strict privacy policy regarding your email list.

And when you find a bunch of email address becomes invalid, your automation tools automatically remove those address from the list.

That’s one of the coolest features email automation delivers.

Use Double Opt-in

It ensures that the customer who want to opt-in, get them aboard. Not that they accidentally put their email into your list.

Double opt-in let you and your subscriber exchange information and permission.

Well, what is a double opt-in? Let it be clear in the first place.

When someone fills up your opt-in form, you don’t initially take his info in your list. But send him a confirmation link.

Only after the customer makes confirmation through that link, indicating he/ she is interested in getting your subscription.

Only interested people get themselves in a two-step process to complete their subscription.

And, people who love to get your emails, not going to increase your bounce.


Though, a single opt-in help you two grow your list big in a little amount of time.

Considering email marketing bounce rate a big email list fell short to an email list with excellent and relevant address, no matter what the size is.

It helps you get a more open rate, higher CTR too.

Use a Professional Domain Send-From Address

Free emails are well enough and looking great while you are interacting with your friends and family.

When you are executing your email marketing campaign, it should take a more pro-level way.

The first reason, it makes your appearance professional.

The second reason, business email with free domain send-from address occasionally blocked by google and yahoo server, it fails to DMARC check, end up in either spam boxes or return to your server with not able to send status.

Send emails with your business domain. You can easily create an email address with your domain name. It’s a great way to reduce your email marketing bounce rate.

Consistency is a Key – Send Email Consistently

Can you remember what famous entrepreneur Anthony Robbin thought about Consistency? It’s not what we do once in a while that shapes our lives. It’s what we do consistently.

Email marketing isn’t a thing you do once for a customer in a certain period.

You send something, that’s a matter. But when you send something regularly, want to know if it delivers what it is promised to do, that’s entirely a different matter.

You can send a welcome email, at continue sending emails which add values, relevant and keep people getting an insight within their interests.

Follow the steps below.

  • Send nourished and informative emails.
  • If it fails to increase your open rate, try to know what types of email your subscribers love to get.
  • People often change their email address. When you are regularly interacting with your subscribers, they let you inform about their new address most presumably.

See, we don’t have to think much about bounce rate while we are thinking about consistency.

Create a super Hyeginic Email List – Keep Checking

Your email list is everything you have to prosper your campaign.

If you failed to check your list’s validity for a long time, the problem might lie in there what causing a high bounce rate.

You should check your email list following a schedule.

We are not telling you to check it every day.

When some trouble happens concerning low CTR or great email bounce, review your list, if the amount of inactive email or address with expired domain don’t let you get a stable email marketing success.

To check it and to remove the dead addresses, you can use your email marketing automation platform.

Though, it’s not a smart move to remove all the troubling address at first.

Take time to test their availability, if they fail, you have your actions to perform.

There are other ways too. It’s quite impossible to sneak out the culprits manually from a bigger email list.

In such cases, you need to utilize a third party list verification service.  

You shouldn’t compromise with anything to build a sustaining a super hygienic email list.

You Must Authenticate Your Emails

You must authenticate your emails before sending them to the subscribers.

It will help to avoid email blocking from receiving server, and from being marked as spams.

Email authentication means verifying your send-from domain; it assures that the domain is under your control.

It’s become one of the most crucial factors in an email marketing campaign.

Keep Tracking of Your Email Campaign Performace

The last thing you need to do is keep tracking your email deliverability, and other performances.

You shouldn’t let the problem stick with your process such as high bounce rate, low CTR, and lackluster open rate, etc.

The longer the high bounce problem stays, the chances of getting out of it become more laborious.

So, after finding out the root of the trouble, you must apply the cure as soon as possible.

Always keep tracking your overall performance, email automation let you execute your email campaign, so you should have to keep yourself busy to solve your email bounce rate problem, and other trouble, creative issues.

The other sector you need to improve is your opt-in form aka total opt-in process, technical glitch, keep updating your list, scheduling your email campaign, keep your market research authentic all the time. That’s going to make you a real deal.


Take a keynote on email marketing bounce rate.

It’s very probable to have some of your email bounce back to you. The minimum percentage is not under your control.

But it’s possible and quite fun to improve from a hard bounce or a higher bounce rate.

Why not take it as a challenge or like a game which need you to be more careful and optimist to resolve the problem?

Here, if you can reduce your email marketing bounce rate, you win.

We believe you are on.

Tell us, what will be your first step regarding your email bounce? 


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