Your welcome email is the first email message you’ll send subscribers, buyers or leads.
This first message is important.
You can use it to make a great positive impression that will turn subscribers, leads, or customers into advocates.
Welcome emails see more open rates than other types of emails.
The average open rate for regular emails is 21%. But the average open rate for welcome emails is 82%.
In this article, I will reveal to you the best 17 welcome emails I’ve seen recently.
You can use these welcome email examples to create something great for your company.
Let’s get started with the first welcome email example:
1. Local by Flywheel
Local by Flywheel is a tool that makes WordPress development and hosting easier than ever before. As you probably know, WordPress is the most popular content management system (CMS) in the world.
WordPress is popular is because it’s easier to use than other CMSs. Local by Flywheel makes it even easier to use WordPress than without it.
So, I decided to sign up for the tool.
I like the welcome email I got.
What I liked in this welcome email:
- A link to a community where I can post questions and get help on using the tool.
- A link to their blog and other helpful resources.
- An image of how the user interface of the tool looks like.
- Links to the social media channels of the brand.
What I didn’t like:
- It’s long.
- It contains many images.
- It includes a call-to-action button to tweet the brand when I’m just signing up. Too early to ask me that.
2. NPM
NPM is the default package manager for the JavaScript runtime environment Node.js. If you’re not a web developer, you may not know what NPM means. You don’t have to bother yourself about that.
The point is that I like NPM’s welcome email. It’s cool and simple.
The welcome email contains the important details I need as a new user of the tool.
What I liked in this welcome email:
- It tells me the key things I can do with NPM.
- It includes my username.
- It contains a link to a login page.
- It contains a link to a page I can reset my password in case I’d forgotten it.
- It contains a link that directs me to a documentation page where I can learn about getting started with the software.
- It includes a link to a page to get help on their site and Twitter.
- It also includes a link to a page that lists all the features of the software.
What I didn’t like:
- The email isn’t visually appealing.
- Repeating the phrase “welcome to NPM” in the body after using it in the subject line.
- Addressed me using my username on the site instead of my first name.
3. HubSpot
I’m a big fan of HubSpot. The brand is a prolific content creator. They publish tens of helpful blog posts each month. That’s why their blog is one of my favorite marketing blogs.
One day I decided to subscribe to their email list.
Their welcome email didn’t disappoint me. The welcome email shows they are good at what they do, which is digital marketing.
What I liked in this welcome email:
- A concise subject line.
- It addressed me by my first name.
- It contains a link to a page I can set the types of emails I want to receive from the brand and when.
- Links to their popular blog posts.
- A call-to-action button to use their CRM for free.
- It contains the address of the business.
- A one-click link to unsubscribe.
What I didn’t like:
- Too many links and CTA buttons.
4. Distilled
Will Critchlow, the founder of Distilled is one of my favorite marketing writers. The Distilled marketing blog is one of the best places to get real marketing insights.
So, I decided to subscribe to their email newsletter.
What I liked in this welcome email:
- An attention-grabbing subject line.
- The email body is short and to the point.
- Made me aware of how often I’ll receive emails, which is occasionally.
- Introduced me to their most popular post instead of many links.
- The email was written by the CEO.
- Contains the logo of the brand.
What I didn’t like:
- Didn’t address me by my name.
- The welcome email has no other purpose than to send me to their most popular page.
5. Packt Publishing
Packt Publishing is a leading UK provider of Technology eBooks, coding eBooks, videos and blogs. I’ve bought a couple of their books and like them.
When I first signed up, they sent me a welcome email that immediately made me a customer.
What I liked in this welcome email:
- Offers me a 50% discount on my next eBook purchase.
- Displays social proof by writing “over 600,371 developers” had joined the site.
- Promised to message me about occasional offers and promotions through email.
- A link to log in.
- Asked me a question about what the company can do for me. A sign that they care about their subscribers.
- A link to set my email preferences.
- A link to unsubscribe.
What I didn’t like:
- Aggressive selling. Offers me a 50% discount to convert me into a customer immediately.
6. Amazon Web Services
Amazon Web Services is a subsidiary of Amazon, Inc., which provides on-demand cloud computing services to individuals and companies.
AWS has made it so easy for individuals and small startups to get a reliable host for their software.
When I joined AWS, I was surprised by their welcome email. It’s simple and short.
What I liked in this welcome email:
- It’s short.
- It delivers an important message that makes me aware that I have 12-month free service within limits.
- It contains a link that leads me to a resource page on getting started.
- It has the logo of AWS.
What I didn’t like:
- It’s too short.
- It didn’t address me by my name even though I gave Amazon that during registration.
7. Momentum
Momentum is a browser extension that replaces your browser’s homepage with some nice photos and quotes.
When I decided to sign up for the Momentum browser extension, I was amazed by the simplicity of the welcome email message I received.
It’s so simple and straightforward.
What I liked in this welcome email:
- Simple and short.
- It explains what the Momentum browser extension is about.
- Introduced the paid version of the extension.
- Explains what I can do in the upgraded version which I can’t in the free version.
- A clear call-to-action button.
- It contains the address of the company.
What I didn’t like about it:
- Doesn’t have an unsubscribe link.
8. Asana
Asana is one of the most popular work management tools available today. It’s helped me increase my productivity at work.
I liked the welcome email I got from Asana when I signed up with them. It’s one of the best welcome email examples startups should look at when creating their own.
What I liked in this welcome email:
- It has the logo of the company.
- It explains what the product does, which is project tracking.
- It contains a GIF image that shows how Asana works when you sign in.
- It has a clear call-to-action button asking you to start using the tool.
- It contains a link to examples of tasks inside Asana.
- It has an unsubscribe button.
- It’s visually appealing
What I didn’t like:
- The email sounded like it came from the team, not from a person.
9. Buffer
Buffer is one of the top social media management tools today. I’m a big fan of the Buffer company since they launched some years ago.
They create the best content on social media marketing.
When I decided to download the Buffer browser extension, I like the wonderful welcome email they sent me.
What I liked in this welcome email:
- An invitation to ask them questions through email or connect on Twitter.
- A clear call-to-action message to download the Buffer browser extension.
- A personal welcome email from the Buffer founder and CEO.
- A short email and a reminder that they are always available to respond to emails.
- An unsubscribe link.
- Photo of the founder along with the email.
- Email sent with the logo of the business.
What I didn’t like:
- The email didn’t address me by my name.
10. Amazon Delivery
Amazon Delivery isn’t a sub-brand of Amazon. It’s the same Amazon.
When you buy a product on Amazon.com, Amazon sends you an email notifying you when the order is on its way to your address.
If it’s your first order, Amazon sends you a welcome message that explains how Amazon delivery works.
What I liked in this welcome email:
- It explains how to track your Amazon order.
- It explains how to manage your orders.
- It asks you to download an Amazon App where you’ll receive notifications on your order.
- Visually appealing message.
What I didn’t like:
- It doesn’t address me by my name.
- It doesn’t tell me about my orders that are being shipped.
11. Tobias van Schneider
Tobias van Schneider is a German designer and creative director who I respect a lot and admire. His site is one of the best places I get design tips.
He has a private mailing list called Desk of Tobias van Schneider I joined recently.
I like his welcome email. It’s one of the best I’ve received in some time.
What I liked in this welcome email:
- It’s personal.
- It addresses me by my name.
- It tells me when to expect a new email, which is every Sunday.
- It contains a free chapter of his eBook.
- Links to his 3 most popular blog posts.
- An invitation to send him a tweet.
- A link to unsubscribe.
What I didn’t like:
- Too many links in the email.
12. Udacity
Udacity is one of the top online schools to learn technology skills. They offer high-quality training to their students.
Some friends of mine who had taken their courses recommended Udacity to me. So, I decided to sign up and see how it looks like.
Their welcome email is near perfect!
What I liked in this welcome email:
- Promise 50% refund when you graduate from one of their courses.
- Invitation to take some courses for free.
- Social proof with the name of companies such as Google, Facebook, and Amazon.
- Clear call-to-action buttons to get started.
- Nice email design.
- Address me by my first name.
What I didn’t like:
- Too many call-to-action buttons
- Too many images.
13. The New York Times
Don’t be surprised to see the New York Times in the list of companies that have the best welcome emails that will WOW anyone.
The New York Times has the smartest marketing people working for them. Their welcome email is short but powerful. It can entice anyone to become a paid subscriber of this news outlet.
What I liked in this welcome email:
- An attention-grabbing image.
- A 50% discount for one year.
- Short email message.
- A single clear call-to-action button.
- A link to login.
- A link to unsubscribe.
- The logo of the brand.
What I didn’t like:
- Didn’t address me by name.
14. Airtable
Airtable is an amazing tool I use to organize my work. It also works as a database or spreadsheet.
It’s a great competitor to Asana and Trello. I’m a big fan of these tools because they help me improve my productivity at work, but I like Airtable best.
The welcome message I received from Airtable is one of my favorite welcome email examples on this page.
What I liked in this welcome email:
- It addresses me by my first name.
- An attractive image.
- A template gallery to find examples of Airtable templates.
- A clear call-to-action button to get started.
- A link to a guide on learning how to use Airtable.
- A link to a help center to get answers to questions.
- A link to the Airtable blog.
- An unsubscribe link on the blog.
What I didn’t like:
- Multiple colors in the email message.
- Not personal. Sounded like it came from the Airtable team.
15. Khan Academy
Khan Academy is a non-profit organization, but their welcome email is so cool that I couldn’t ignore it. Khan Academy is one of my favorite sites online.
I’ve learned most of the Math I know today from the site. And I’m still learning more. It’s an interesting site I recommend to everyone.
Their welcome email message is short and simple.
What I liked in this welcome email:
- It’s short.
- It uses social proof by writing “…you join our class of millions of learners from around the world.”
- A clear call-to-action button repeated multiple times in the email.
- The promise of “free,” which people like.
- An unsubscribe link.
What I didn’t like:
- Multiple colors. Could be simpler than this with a few colors.
16. SEMrush
SEMrush is an all-in-one marketing toolkit that helps businesses manage and track their SEO, PPC, social media, and content marketing campaigns.
The tool has been around for years and it’s one of my favorites.
I decided to sign up for it again recently and here’s the welcome email message SEMrush sent me.
What I liked in this welcome email:
- Short and concise.
- Contains the logo of the company.
- Contains links to the social media accounts of the company.
- Offers quick steps to using SEMrush.
- Invitation to contact SEMrush via email.
- An unsubscribe link.
What I didn’t like:
- It isn’t personal. Sounded like it comes from the SEMrush team.
17. Evernote
Evernote is one of my favorite note-taking apps. It has the best user experience and it’s so easy to use. I can bookmark notes from inside my browsers and save them on Evernote.
The welcome email message also captured my attention.
What I like in this welcome email example:
- It tells me what I can do in Evernote Premium.
- A link to a help and learning center to learn more about using the product.
- Short and concise.
- A link to download a version of the app for Mac and Windows.
- A link to sign in.
- A link to the Evernote blog.
What I didn’t like:
- No unsubscribe link.
- Didn’t address me by my name.
Conclusion
These welcome emails are just a few of the best I’ve received on my email. There are many other welcome email template. But you can use these welcome email examples to create a perfect welcome email message for your company.
It doesn’t matter what you sell. Whether it’s a product or service, you should welcome prospects with an amazing email message that’ll want them to become a customer. For example, a company like Circle Surrogacy, one of the top surrogacy agencies in the United States, welcomes new subscribers.
Don’t send welcome emails just to welcome subscribers. You can do more with them. These examples show that.
You can use your welcome email to become more connected to a subscriber or customer, help them by providing links to relevant resources, and sell more.
Learn from these successful brands when writing your welcome emails.
You have to collect emails first before you send a welcome email. You can’t send a welcome email to someone who hasn’t given you their email address.
GrowthFunnel can help you collect more email addresses on your site. It’s a powerful popup technology that will never disappoint you.
It’s free to start using GrowthFunnel. Sign up today.
